How to Succeed in Effective Communication

“The single biggest problem with communication is the illusion that it has taken place.” 

– George Bernard Shaw

Have you ever discussed something intended to be formal and set direction to your team or colleagues only to learn that no one can remember what you said or where they need to go? Unfortunately, this occurs many times when I talk or write.

It’s impossible to be an effective leader without learning how to be an effective communicator. I have learned that those who can communicate become the most influential leaders.

The good thing is we can all grow in our communication capabilities. 

Here are seven (7) standards for effective communication. These standards are realistically practical both in personal and professional communication.

1. Understand who you’re talking to – know who you are talking to, their concerns or interests, and what approach will result in effective communication.

CONSIDER: Who am I talking to, and what do they need or want to know?

2. Be Clear and Concise in Your Message – Be crystal clear and concise about your message. Everything you say or write should support your message. 

CONSIDER: What is it that I need to communicate?

3. Be Sure You Know What You Want To Accomplish Out of Your Conversation – When you speak or write, know what results you want to accomplish. If you don’t know what you want, they probably won’t either. If you don’t say it, you can’t expect them to guess accurately.

CONSIDER: What is the single most crucial outcome needed to accomplish with this message?

4. Actively Listen – Active listening keeps you engaged with your conversation positively. Active listening is the process of listening attentively while someone else speaks, paraphrases, and even reflecting on what is said without holding judgment and advice. When you practice active listening, you make the other person feel valued. Thus, active listening is the foundation for any successful conversation.

CONSIDER: Do I understand what they are saying and why? 

5. Cultivate Your Confidence. – Confidence is a combination of belief, ability, action, and humility. Suppose you believe in yourself – practice. If you lack the ability – ask for help. If you lack action – create accountability. If you lack humility–realize you don’t know what you don’t know.

CONSIDER: Which is my most important area of growth right now: belief, ability, action, or humility?

6. Have A Clear and Concise Outcome Expectation – What do you want a listener or reader to do with what you’ve said? Tell them. People are more likely to act when you’ve made the right action obvious.

CONSIDER: What response do I want from this audience?

7. Communicate Often – They say absence makes the heart grow fonder. But most of the time, people forget. Repeat important messages regularly. Don’t assume you only have to say something once.

CONSIDER: What different methods or approaches can I use to repeat or reinforce my message?

Great communicators choose their words well, understand their audience, and connect with them at the right time and place. By applying these tips and practicing, you can master the skills and learn to be an effective communicator.

By following these 7 standards you will become a Great Communicator!

Denis is an Executive Director at the John Maxwell Group, is a certified leadership coach, trainer, keynote speaker, and DISC Behavior, Consultant. Denis is currently the Director of Health & Safety for Ferguson Enterprises. He is a passionate person of influence committed to teaching and communicating practical and relevant influencing techniques.  His unique, passionate, and emotionally driven style resonates with many who desire to become influential leaders. 

You can contact Denis at dbaker@leaderinfluence.net for information on coaching, leadership, team and culture training, DISC Behavioral consulting, or to be an inspirational speaker at your next event.

Vision Statement Challenges

“Vision is the art of seeing what is invisible.”

Unknown

Almost every day, I am either talking about or mentally reconsidering the effectiveness of current vision statements or why there is a lack of statements. Typical discussion and/or thinking involves the use, misuse, and impact of mission and vision statements. 

Many times I have conversations with many of my colleagues and create very informative information. 

Here is a typical discussion with a couple of colleagues.

DENIS: I reviewed our current activity and realized we don’t have a written vision statement, so how do we know what we want or need to accomplish?

My bias is that we must create a vision statement to drive our plans and create a program. I see this as a critical piece in organizational success. 

More to the point, if a company does not have a written vision, then leadership needs to embed them deeply into the head and heart of the workforce. And, if they are not authentic and driven statements, then it’s pointless anyway.

BOB: I would agree with many of your points. The fact that it is what the company “does” with its statements is what is essential. In most cases, these statements have been neglected. 

JOHN: I agree that companies can spend too much time on massaging vision statements.

But I also think many organizations spend too little time on them as well. There must be a balance. When properly created, formed, communicated, and used, these statements provide a great deal of agenda harmony, synergy into the organization, clarity of priority in budgeting, effectiveness inaccurate staffing, and many other things.

Most importantly, it removes the fuzziness in the people’s minds and where the company is directed. If a statement is made well, the statement will identify gaps, relational deficiencies and will create energy, commitment, optimism and makes strategic planning more robust.

Of course, these statements can’t do anything; it’s all in the way they are integrated into the organizational system. The truth be told, though, most organizations already operate from a vision, but it’s usually informal and imprecise and carried out by a few influential leaders in the company.

A couple of questions to ask when interviewing for a job or if you are new to a company is;

  • If your company was at its very best, what would this look like? 
  • Where would people spend their time and resources to meet expectations?

These don’t directly address the vision. Because, If you ask, “what is your vision?” most people will recite what they read or may look confused. When asked subject-oriented questions, however, a picture emerges.

DENIS: Excellent points, everyone. I am a big fan of vision statements, IF they are fully communicated to the entire organization and the leadership is committed to fulfilling the stated vision. I agree with everything said.

  • vision statements help visualize the desired future
  • create a metric process for attaining identified goals
  • get buy-in and commitment from the workers and leaders

However, I have seen them generate little use in most areas, despite pleas and pushing from the leaders. 

Without a mission statement, you may get to the top of the ladder and then realize it was leaning against the wrong building.”

DAVE RAMSEY

To ensure we are moving in the right direction, we should have two types of statements.

  1. Vision statements are related to a specific project or position (think building program, launching a new safety campaign, or introducing new items to sale). They are needed, but they should be more flexible, temporal, and more quickly created.
  2. Mission statements are different. They deal with unchangeable values. 

Have one mission statement that defines your values and desires outcomes. Then, create multiple vision statements as time and projects dictate.