“Vision is the art of seeing what is invisible.”
Unknown
Almost every day, I am either talking about or mentally reconsidering the effectiveness of current vision statements or why there is a lack of statements. Typical discussion and/or thinking involves the use, misuse, and impact of mission and vision statements.
Many times I have conversations with many of my colleagues and create very informative information.
Here is a typical discussion with a couple of colleagues.
DENIS: I reviewed our current activity and realized we don’t have a written vision statement, so how do we know what we want or need to accomplish?
My bias is that we must create a vision statement to drive our plans and create a program. I see this as a critical piece in organizational success.
More to the point, if a company does not have a written vision, then leadership needs to embed them deeply into the head and heart of the workforce. And, if they are not authentic and driven statements, then it’s pointless anyway.
BOB: I would agree with many of your points. The fact that it is what the company “does” with its statements is what is essential. In most cases, these statements have been neglected.
JOHN: I agree that companies can spend too much time on massaging vision statements.
But I also think many organizations spend too little time on them as well. There must be a balance. When properly created, formed, communicated, and used, these statements provide a great deal of agenda harmony, synergy into the organization, clarity of priority in budgeting, effectiveness inaccurate staffing, and many other things.
Most importantly, it removes the fuzziness in the people’s minds and where the company is directed. If a statement is made well, the statement will identify gaps, relational deficiencies and will create energy, commitment, optimism and makes strategic planning more robust.
Of course, these statements can’t do anything; it’s all in the way they are integrated into the organizational system. The truth be told, though, most organizations already operate from a vision, but it’s usually informal and imprecise and carried out by a few influential leaders in the company.
A couple of questions to ask when interviewing for a job or if you are new to a company is;
- If your company was at its very best, what would this look like?
- Where would people spend their time and resources to meet expectations?
These don’t directly address the vision. Because, If you ask, “what is your vision?” most people will recite what they read or may look confused. When asked subject-oriented questions, however, a picture emerges.
DENIS: Excellent points, everyone. I am a big fan of vision statements, IF they are fully communicated to the entire organization and the leadership is committed to fulfilling the stated vision. I agree with everything said.
- vision statements help visualize the desired future
- create a metric process for attaining identified goals
- get buy-in and commitment from the workers and leaders
However, I have seen them generate little use in most areas, despite pleas and pushing from the leaders.
Without a mission statement, you may get to the top of the ladder and then realize it was leaning against the wrong building.”
DAVE RAMSEY
To ensure we are moving in the right direction, we should have two types of statements.
- Vision statements are related to a specific project or position (think building program, launching a new safety campaign, or introducing new items to sale). They are needed, but they should be more flexible, temporal, and more quickly created.
- Mission statements are different. They deal with unchangeable values.
Have one mission statement that defines your values and desires outcomes. Then, create multiple vision statements as time and projects dictate.





I recently began a new job. Yes, I said a new job. The last two years have been very challenging, but that is a topic for a future blog. Man, I wish I could keep a job like I keep my wife (we’ve been married for 32 years).


However, in my research, I’ve found the cost of turnover and employee retention costs to be astounding. Here is some of what I found:
People create results. And Leadership is essential to attracting and maintaining talented results-oriented people. Ask yourself what you may be doing to drive your best people away, and start making the changes needed to keep them.
What a great time to be a Safety Leader! Yes, you read that right. Let me repeat, what a great time to be a leader in a Safety Professional role! Are you a leader just because you’re in a leadership role? In my opinion, NO. I know many in leadership roles that for the life of me I cannot figure out how they got there.
Relate – Regardless of position, we must find ways to relate to people. To accomplish this, one must first decide to pay attention to others by listening to their wants, needs, and challenges. Adapt your approach to fit their needs. Interacting to relate with others takes time, care and attention. You may need to get out of your comfort zone and put someone else’s interests ahead of your own.
Accommodate – This really involves your ability to communicate clearly and efficiently with others. Once you have a clear understanding of the person’s needs, wants and desires, make necessary accommodations to see them succeed. I think many of us feel we know the best way to achieve what we or someone else wants to achieve and we tend to move in that direction. However, when we are focused on helping others succeed, then we must support their desires and take action to see them succeed.
Alleviate – When committed to helping others succeed, you must actively help alleviate any challenge or obstacle the person may encounter. Use your experience, knowledge, and expertise to coach the person through each challenge or obstacle.
Facilitate – I think we must learn how to facilitate a person’s success. I’m aware that you cannot control other’s actions. You can help people fix an attitude of “can’t” but you cannot help one of “will not.” However, I do feel there are things we can do to help others succeed. First of all, make sure you clearly communicate expectations, responsibilities, and priorities. Make sure they understand the sense of urgency for crucial expectations; not necessarily time, but in priorities. Look for opportunities to help them progress toward their desired result. Lastly, communicate their commitment and performance to others.
to embed there lives and way of thinking. In fact, that phrase indicates complacency has overtaken their ability to transform their results.
Complacency robs us of our success and achievements. It creates a way of thinking that blocks our ability to achieve the great things we desire. In fact, complacency sneaks up on us so fast that we don’t realize we’ve become complacent until someone points it out.