6 Safety Leadership Attributes Most Effective in Changing Behaviors

“Its easier to fool people than to convince them that they have been fooled.”

MARK TWAIN

In our attempt to become effective safety leaders, we must build strong relationships, respect, and create an atmosphere of trust and value. In my years of growth as a safety professional, I’ve learned through trial and error how to build real relationships with the workforce. These relationships resulted in respect and trust. In a recent survey to 50 hourly workforce employees, I asked the following question; 

“what leadership attributes would be most effective in convincing you to consider changing your actions and behaviors.” 

With the responses, I was able to identify 6 keys attributes safety professionals need to exhibit to convince workers to change their actions and behaviors.

  1. Clarity: Communicate the “why” of each expectation and requirement – We must be clear and concise in our expectations and requirements, but to ensure buy-in, you must present why these instructions are critical to the safety of each worker. People want to be “in the know.” They want to know where they are headed and what you expect from them so they can deliver. 
  2. Relationship: Connect with your workers – Many safety professionals are enforcers and don’t focus on conencting and building relationship. This causes tension and disrespect. Be present with your people. Please don’t leave them wondering who you are. They are looking for you to connect with them and build a working relationship. Learn names. Acknowledge people as you walk around. Recognize that life is going on outside of work. 
  3. Confident humility: Humble yourself and empower your workforce for success – Be competent and confident in your role, but lead with humility. Be decisive when necessary, and illustrate your knowledge by the reality of your decisions. Ask for suggestions and consider all solutions when looking to implement or change requirements and expectations. Safety professionals make mistakes often. I know I do!
  4. Encourager: Cheer on your workforce – While walking the work area(s), be on the lookout for those who are exceeding expectations and give them the recognition they deserve. Let those who are meeting the minimum requirements know how much you appreciate them following the rules and meeting your expectations. Encourage those doing the right thing that they are setting themselves up to go home the same way they came in. FOr those not exhibiting safe behaviors, ask them “why”, explain the expectations and “why” and encourage them to commit to working safely.
  5. Courage: Challenge your workforce – When problems occur, challenge your workforce to identify solutions. Creativity and innovation drive buy-in, which results in progress and safe performance. Have difficult conversations when necessary, and always get a commitment to do the right thing. People want to know where they stand and where they might need to improve.
  6. Passion: Let your workforce know you care for them – LOVE what you do or LEAVE! Exhibit unlimited energy and enthusiasm for your people, purpose, vision, and the values you embrace. Passion will drive buy-in and respect. It will inspire the workforce to consider doing the right thing. The safety profession is about people. When workers realize your passion is for their safety, and not just a job, they will be more prone to do what is right. Don’t be shy about your passions; let it shine through, and people will follow.

Exhibit these six attributes, and you will build strong relationships, gain respect, and create an atmosphere of trust and value. Accomplishing this will reduce risks, prevent injuries, and make a difference in others!

Denis is a former VP of Safety, HR and Risk Management. As an Executive Director of the John Maxwell Group, Denis is a certified leadership coach, trainr, keynote speaker, and DISC Behavior Consultant. He is a passionate person of influence committed to teaching and communicating practical and relevant influencing techniques.  His unique passionate and emotionally driven style resonates with many, creating a desire to become an effective leader.  

You can contact Denis at dbaker@leaderinfluence.net for information on coaching, leadership, team and culture change training, DISC Behavioral consulting or to be an inspirational speaker at your next event.

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